Mobirise Website Builder

Build & Grow
Better Products

I empower teams of all sizes to collaborate effectively, coach product leaders to excel, and ensure everyone is aligned in delivering & growing valuable products that users love

20-Year
Product & Growth
Veteran

Great products go beyond solving problems, they make a difference. I specialize in getting at the heart of user problems and delivering solutions that create large-scale impact.

My biography

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  • Founded one of the first Romanian e-commerce websites - Papucei.ro
  • Pioneered telemedicine as the CPO of Ring.md  (world's first telemedicine platform, raised $5M)
  • Created one of the largest elderly care providers in SE Asia - Pillar care (exit)
  • Helped deliver insurance to 11 million people as the VP of Product & Innovations at Pula (World's Largest Small holder farmer Insurance company);
  • Coached 25+ startups - Dialogy, Agrails, GradeMyAdvisor, Creditera, Quote Pie, Optus, Pangara AB, PainEase, Modesty
Mobirise Website Builder

The Problem-Solving Mindset

My latest book is a no-nonsense approach to problem solving for product managers but not only 

Mobirise Website Builder

I Understand Resilience

Ran 60+ marathons.
Climbed 500m walls.
Did a "round the world" cycling trip - 20,000 km;

.

What I Do

Develop Product Gtrategy

Building new products is full of blind spots. Get practical, battle-tested advice – not ivory tower theory.

Create High-Performing, Cross-Functional Team

As an expert in igniting innovation within teams, I'll help you build the right team and implement practices that spark creativity and drive results. 

Product Growth

I help leaders unlock explosive product growth, aiming for 10x increase and beyond.

Digital Transformation & AI

I'll help you build sustainable practices with your team or agency, empowering you to deliver exceptional customer success.

Building Systems & Processes

Internal processes keep the company delivering at scale without bottlenecks. I help identify friction points and set collaboration processes.

Company Culture Done Right

Nothing is more harmful for long term growth than a company culture that doesn't bring people together. I can help fix that.

I Write About a Variety of Topics

Mobirise Website Builder
The North Star Metric – How to Get It Right

“How’s the company doing?”

Now imagine you have to give a quick honest answer to this question to an important figure within or outside the organization....

Mobirise Website Builder
The First 30 Days as a Product Manager at a New Company

The first 30 days is a time of understanding, building trust and establishing relationships. You will have to play detective and, occasionally, become a psychologist....

Mobirise Website Builder
No Opinions, Everything is A Hypothesis

One of my top philosophies in product management is that everything is a hypothesis. If your boss has an “idea”, you should consider that idea as being simply a hypothesis that needs validation...

Mobirise Website Builder
User Interviews For Problem-Solving

I won’t preach to you about the importance of user interviews when validating a hypothesis but I can merely hope that by now you acknowledge their implication....

Mobirise Website Builder
How to Prioritize Using Confidence as a Key Variable

To decide on what to focus on when improving your product, try to ask yourself:

“Where are we not doing a great job, where could we do it better, where does it matter, and how confident we are of the impact?”

Mobirise Website Builder
The Importance of Saying NO

Product managers or founders fulfilling this role need be great at saying NO. An outstanding product should be a cohesive entity delivering measurable value and not just a set of related features.

Mobirise Website Builder


Don't get swept away by the AI tide

I help companies navigate the AI revolution. No buzzwords, no "hey, look at me I am doing AI" but real, lasting value to theusers.